New name and branding for my business


Over the past few months, I have been working to develop a new name and branding strategy for my business. In the coming weeks, this will finally be realized, in both the physical world and here on the Internet.

The new name of my parliamentary business will be Raplyn Consulting. The word “Raplyn” doesn’t mean anything in particular, but was formed by combining some last names within my family. The new logo and stationery were designed by a professional logo design firm, and I think they look quite nice. My website will be relocated to www.raplyn.com and my new e-mail address will be dan@raplyn.com. Everything on the dglynch.com domain will be re-directed seamlessly and for an indefinite period of time.

The main purpose in doing this re-naming and re-branding is to make my business look and feel as professional as it has actually become. Since the middle of October I have been doing this on a full-time basis, and I’d like to make that more obvious. By creating an identity for the business separate from my own personality, I think I’m going in the right direction. The business is still organized as a sole proprietorship; I don’t anticipate any changes on that front in the short term.

There may be a few hiccups as everything gets switched over, and there’s still the small matter of creating the new graphics and copy for the website. However, I hope I will be ready to launch the new business identity before the end of the year. At that point, I will also launch the next phase of my business development program, trying to get my name out into the minds of prospective clients and leveraged networking contacts.

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